Original Music | Groove Guild

Original Music

Fisher-Price "Best Possible Start" Campaign

AGENCY: Weber Shandwick

OUR ROLE: Original Music, Music Production, Campaign Theme

THE STORY:For the second year in a row, Groove Guild produced the original theme to Fisher-Price's "Best Possible Start" campaign of spots marketing a host of pre-school products.

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Sonnet "Balloon"

AGENCY: Johannes Leonardo

OUR ROLE: Music Supervision, Music Production

THE STORY: Among the brand launch spots for Sonnet Insurance that Groove Guild music supervised for Johannes Leonardo… is this relentlessly cheerful animated short “Balloon” directed by Smith and Foulkes, and animated at Nexus Studios.

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Publix "Italian Opera"

AGENCY: 22squared

OUR ROLE: Original Music, Original Song

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Nationwide - "Make Safe Happen"

AGENCY: Nickelodeon Creative Advertising

OUR ROLE: Original Music, Sound Design, Audio Post

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TRUTH “Bring It To Zero”

AGENCY: Nickelodeon Creative Advertising

OUR ROLE: Original Music, Sound Design, Audio Post

THE STORY: Nickelodeon star Sydney Park walks us through eras of outdated technologies to demonstrate the similarly outdated-ness of teen smoking in this new TRUTH TV/web spot. A cool custom soundtrack was needed to help drive Park’s message to its mobilizing conclusion: “we can be the generation that ends smoking.”

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Fisher Price “Film By You”

AGENCY: Weber Shandwick

OUR ROLE: Music Production, Original Music

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Burger King “Chicken Burger” and "Grilled Dogs"

AGENCY: Derby (Radio) / DAVID (TV)

OUR ROLE: Music Production, Original Music

THE STORY: We got a call about a Burger King spot promoting the new Chicken Burger. They were looking for an original track, something “fresh and young”, that would deliver a bit of a sting with the punchline of the spot. We rolled up our sleeves, and it was our own Creative Director, Paul Riggio, who knocked out the punctuating, irreverent pop jam “BK Bounce” — the track that, to us, felt best for the demographic and creative.

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OFFF Mexico 2015 Main Titles

DESIGN/PRODUCTION CO.: Sarofsky

OUR ROLE: Original Music, Sound Design

THE STORY: Aptly titled “One Fabulous Fucking Filter”, Sarofsky’s brilliant main titles for OFFF Mexico 2015 is a journey through the work and style of the design festival’s 20 featured speakers. Groove Guild was thrilled to be asked to create music and sound design to work with this “visual encyclopedia of fun and inspiring styles and treatments.”

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Truth & American Legacy "Obsolete"

AGENCY: Nickelodeon Creative Advertising

OUR ROLE: Original Music, Sound Design

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"Bold Is..."

AGENCY: 22 Squared

OUR ROLE: Music Production, Original Music, Songwriting

THE STORY: This anthemic, musically driven :60 spot was created as part of a Toyota Facebook campaign produced by 22squared. The campaign — which encompassed :60 and :30 spots and a variety of short-form videos targeting different demographics — played off the concept of all the different things that “Bold Is…” in the context of everyday life.

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