Production | Groove Guild

Production

Fisher-Price "Best Possible Start" Campaign

AGENCY: Weber Shandwick

OUR ROLE: Original Music, Music Production, Campaign Theme

THE STORY:For the second year in a row, Groove Guild produced the original theme to Fisher-Price's "Best Possible Start" campaign of spots marketing a host of pre-school products.

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Sonnet "Balloon"

AGENCY: Johannes Leonardo

OUR ROLE: Music Supervision, Music Production

THE STORY: Among the brand launch spots for Sonnet Insurance that Groove Guild music supervised for Johannes Leonardo… is this relentlessly cheerful animated short “Balloon” directed by Smith and Foulkes, and animated at Nexus Studios.

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The Real Cost "Straw City", "Hacked", "Gift"

AGENCY: FCB New York

OUR ROLE: Music Supervision, Music Production

THE STORY:This is the third multi-spot package we’ve music supervised for The Real Cost campaign on behalf of FCB New York. The three cinematic films that make up their latest effort — “Gift,” “Hacked” and “Straw City” — are sure to be some of the most impactful spots yet.

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Sonnet "Journey"

AGENCY: Johannes Leonardo

OUR ROLE: Music Production, Arrangement, Sound Design

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Sonnet “Rocket”

  • Posted By: developers@grooveguild.com
  • Posted In: Case Study, Production
  • November 29, 2016
  • 0 Comments

AGENCY: Johannes Leonardo

OUR ROLE: Music Production

THE STORY: “Rocket” is the inaugural spot of Johannes Leonardo’s 7-spot campaign for brand-new Canadian insurance company, Sonnet. And it is, perhaps the most optimistic spot in a campaign that’s all about optimism. Voiced by the one-and-only Michael J. Fox, “Rocket” depicts the most epic display of national optimism in full-blown cinematic fashion, and gets an equally cinematic treatment on the music side.

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Nationwide - "Make Safe Happen"

AGENCY: Nickelodeon Creative Advertising

OUR ROLE: Original Music, Sound Design, Audio Post

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Fisher Price “Film By You”

AGENCY: Weber Shandwick

OUR ROLE: Music Production, Original Music

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Burger King “Chicken Burger” and "Grilled Dogs"

AGENCY: Derby (Radio) / DAVID (TV)

OUR ROLE: Music Production, Original Music

THE STORY: We got a call about a Burger King spot promoting the new Chicken Burger. They were looking for an original track, something “fresh and young”, that would deliver a bit of a sting with the punchline of the spot. We rolled up our sleeves, and it was our own Creative Director, Paul Riggio, who knocked out the punctuating, irreverent pop jam “BK Bounce” — the track that, to us, felt best for the demographic and creative.

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S’well “Hydration Magic”

AGENCY: Derby

OUR ROLE: Music Production, Music Supervision

THE STORY: Groove Guild was thrilled to jump in and produce music for this delightful :90 slow-motion film made by the awesome crew at Derby for S’well Bottles. Inspired by the beauty and whimsy of the film, we explored licensable songs alongside original custom work, listening for music that brought out not only the fun and magic, but also the soul of the picture. 



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#ClimateChangeIsReal

AGENCY: Purpose

OUR ROLE: Creative Collaborators, Music Supervision, Sound Design

THE STORY: Purpose was looking for creative concepts to produce as part of their #ClimateChangeIsReal campaign for Earth Day.  The campaign would work off the idea: “Climate Change is real and so is _____________.”

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