NEWS | Groove Guild

NEWS

Coca-Cola "Grandfather"

  • Posted By: Paulriggio
  • Posted In: Supervision
  • March 29, 2017
  • 0 Comments

AGENCY: DAVID

OUR ROLE: Music Supervision

THE STORY: This spot needed a fun, generation-spanning song to soundtrack a day in the life of two young professionals shown in split-screen 1950s / present day. Groove Guild dug deep and after multiple rounds of search, came through with this classic.

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Sonnet "Balloon"

AGENCY: Johannes Leonardo

OUR ROLE: Music Supervision, Music Production

THE STORY:Among the brand launch spots for Sonnet Insurance that Groove Guild music supervised for Johannes Leonardo… is this relentlessly cheerful animated short “Balloon” directed by Smith and Foulkes, and animated at Nexus Studios.

Perhaps the piece that best epitomizes the campaign, setting its tagline to song, “Balloon” follows the journey of a hopelessly optimistic solo balloon gliding through a series of close encounters with danger.

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The Real Cost: "Straw City", "Hacked"

AGENCY: FCB New York

OUR ROLE: Music Supervision, Music Production

THE STORY:This is the third multi-spot package we’ve music supervised for The Real Cost campaign on behalf of FCB New York. The cinematic films that make up their latest effort — including “Hacked” and “Straw City” — are sure to be some of the most impactful spots yet.

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"Unsupervised" Trailer

Groove Guild is set to release our forthcoming web series Unsupervised. The series aims to epitomize the indisputable significance of the live stage with a collection of intimate, insightful sessions from exceptional emerging artists. Groove Guild is striving to bring artists who are on the verge of greatness into the spotlight, exposing their talent as well as their unique disposition to an audience of music lovers and leading creatives.

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"Unsupervised" Trailer

Groove Guild is set to release our forthcoming web series Unsupervised. The series aims to epitomize the indisputable significance of the live stage with a collection of intimate, insightful sessions from exceptional emerging artists. Groove Guild is striving to bring artists who are on the verge of greatness into the spotlight, exposing their talent as well as their unique disposition to an audience of music lovers and leading creatives.

Read More

"Unsupervised" Trailer

Groove Guild is set to release our forthcoming web series - Unsupervised. The series aims to epitomize the indisputable significance of the live stage with a collection of intimate, insightful sessions from exceptional emerging artists. Groove Guild is striving to bring artists who are on the verge of greatness into the spotlight, exposing their talent as well as their unique disposition to an audience of music lovers and leading creatives. Read More

Sonnet "Journey"

AGENCY: Johannes Leonardo

OUR ROLE: Music Production, Arrangement, Sound Design

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Sonnet “Rocket”

  • Posted By: developers@grooveguild.com
  • Posted In: Case Study, Production
  • November 29, 2016
  • 0 Comments

AGENCY: Johannes Leonardo

OUR ROLE: Music Production

THE STORY: “Rocket” is the inaugural spot of Johannes Leonardo’s 7-spot campaign for brand-new Canadian insurance company, Sonnet. And it is, perhaps the most optimistic spot in a campaign that’s all about optimism. Voiced by the one-and-only Michael J. Fox, “Rocket” depicts the most epic display of national optimism in full-blown cinematic fashion, and gets an equally cinematic treatment on the music side.

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Mio Garden VR Experience

PRODUCTION CO: Nice Shoes Creative Studio

OUR ROLE: Original Music, Musical Sound Design

THE STORY: Groove Guild collaborated with Nice Shoes and Sound Lounge on this unique VR experience “Mio Garden” simulating an interactive walk through a Japanese garden (sponsored by Sapporo!)

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Fisher-Price "Best Possible Start" Campaign

AGENCY: Weber Shandwick

OUR ROLE: Original Music, Music Production

THE STORY: For the second year in a row, Groove Guild produced the original theme to Fisher-Price's worldwide "Best Possible Start" campaign.

The goal was to update the brand sound with a fun contemporary piece made with millennial parents in mind and a distinctive, sing-a-long melody at its core, that could be used across a host of spots that feature pre-school products.

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