NEWS | Groove Guild

NEWS

Mass Mutual “Two Ways”

Agency: Johannes Leonardo

Our Role: Original Music, Sound Design

The Story: In a new national TV/web campaign for Mass Mutual, Johannes Leonardo explores the concept of interdependence. The cinematic spots show every day moments of humans helping each other against a backdrop of macro and micro visuals of the universe, giving the sense of the individual being a part of something bigger than themselves. Music and sound design were key to telling this story and JL entrusted those duties to Groove Guild.

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Groove Guild's "Unsupervised" Web Series Launches on Billboard

Groove Guild is proud to announce the launch of our new original web series "Unsupervised" today in Billboard Magazine. The first episode features the inspiring Glassnote artist Aurora giving an incredible performance and interview with our own music supervisor Al Risi at our studios in NYC.

See the full-length episode above and read more about the series in the Billboard article.

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Fisher-Price "Best Possible Start" Campaign

AGENCY: Weber Shandwick

OUR ROLE: Original Music, Music Production, Campaign Theme

THE STORY:For the second year in a row, Groove Guild produced the original theme to Fisher-Price's "Best Possible Start" campaign of spots marketing a host of pre-school products.

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Sonnet "Balloon"

AGENCY: Johannes Leonardo

OUR ROLE: Music Supervision, Music Production

THE STORY: Among the brand launch spots for Sonnet Insurance that Groove Guild music supervised for Johannes Leonardo… is this relentlessly cheerful animated short “Balloon” directed by Smith and Foulkes, and animated at Nexus Studios.

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The Real Cost "Straw City", "Hacked", "Gift"

AGENCY: FCB New York

OUR ROLE: Music Supervision, Music Production

THE STORY:This is the third multi-spot package we’ve music supervised for The Real Cost campaign on behalf of FCB New York. The three cinematic films that make up their latest effort — “Gift,” “Hacked” and “Straw City” — are sure to be some of the most impactful spots yet.

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"Unsupervised" Trailer

Groove Guild is set to release our forthcoming web series Unsupervised. The series aims to epitomize the indisputable significance of the live stage with a collection of intimate, insightful sessions from exceptional emerging artists. Groove Guild is striving to bring artists who are on the verge of greatness into the spotlight, exposing their talent as well as their unique disposition to an audience of music lovers and leading creatives.

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Sonnet "Journey"

AGENCY: Johannes Leonardo

OUR ROLE: Music Production, Arrangement, Sound Design

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Sonnet “Rocket”

  • Posted By: developers@grooveguild.com
  • Posted In: Case Study, Production
  • November 29, 2016
  • 0 Comments

AGENCY: Johannes Leonardo

OUR ROLE: Music Production

THE STORY: “Rocket” is the inaugural spot of Johannes Leonardo’s 7-spot campaign for brand-new Canadian insurance company, Sonnet. And it is, perhaps the most optimistic spot in a campaign that’s all about optimism. Voiced by the one-and-only Michael J. Fox, “Rocket” depicts the most epic display of national optimism in full-blown cinematic fashion, and gets an equally cinematic treatment on the music side.

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Nationwide - "Make Safe Happen"

AGENCY: Nickelodeon Creative Advertising

OUR ROLE: Original Music, Sound Design, Audio Post

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Lincoln Financial - "All In"

  • Posted By: Paulriggio
  • Posted In: Arrangement
  • May 18, 2016
  • 0 Comments

AGENCY: FCB New York

OUR ROLE: Music Supervision, Music Production, Arrangement

THE STORY: This project started awhile back when we were asked to negotiate the publishing rights for one of Elvis Presley's most iconic songs, "Love Me Tender".

We then switched gears and worked on some arrangements of the piece for these heart-warming spots about love, tapping an amazing array of singers and artist/composers, and ultimately finding that a charmingly sweet and simple rendition best fit this client and creative.

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