Chrysler "Proud"

Agency: Wieden + Kennedy

OUR ROLE: Music Supervision, Original Music

The Story: W+K wanted some muscular music for their latest batch of Chrysler spots, which take us into the factory and all the way under the hood of the all-new 2015 Chrysler 200. Groove Guild led the charge to find or create said soundtrack, engaging a number of artists and composers to roll up their sleeves and rock up some energizing and epic entrance music to introduce the 200.

The Result: The music that finally won the day was a collaboration between Groove Guild and NYC artist PYRMDS… a rousing original piece that builds to a wailing, rocking reveal.