Our Role: Music Supervision, Original Arrangement
The Story: Groove Guild was tapped to find an “unexpected” song for this epic “Dragon Age: Inquisition” (EA Games) trailer. Instead of going for the typical dark fantasy dragon-slaying adventure music, the team wanted to do something distinct and cool from an indie band. The track would need to feature heavy, epic tones and give a sense of foreboding. Lyrics would need to drive the concept of being on the brink of war and darkness. Not your typical indie band sound.
Groove Guild undertook an exhaustive search and emerged with an unreleased track by The Phantoms that was spot-on lyrically and tonally. Everyone loved the song, but also recognized that it did not get quite epic enough for the visual. It needed to build more and be pushed even further. Extracting the core elements of the track, Groove Guild created a new arrangement that hit picture so perfectly that you’d think the song was specifically written for this spot.
This hybrid approach delivered the best of both worlds: the client received the combination of an original, unreleased song by an indie band and a movie-sized custom score all in one. The trailer quickly racked up nearly 10 million views prior to the games official release.