AGENCY: Weber Shandwick
OUR ROLE: Original Music, Music Production, Campaign Theme
THE STORY:For the second year in a row, Groove Guild produced the original theme to Fisher-Price's "Best Possible Start" campaign of spots marketing a host of pre-school products.
The goal was to update the brand sound with a fun contemporary piece made with millennial parents in mind and a distinctive, sing-a-long melody at its core. The playful new theme was composed with guitars, hand percussion, drums and vocals to fit across so many play scenes and products aimed at a range of ages, from babies on up. The music is being used across over a dozen commercials for different Fisher-Price products.