Fisher-Price "Wishes For Baby"

AGENCY: Weber Shandwick

OUR ROLE: Music Production, Original Music

THE STORY: “Wishes for Baby” is a short film that captures the excitement around some of the first babies born around New Year’s, all over the world — with real mothers offering their wishes while holding their babies for the first time. In addition to loving this concept, we were also excited by the challenge: the film would be shot, edited and delivered over 24 hours from New Years Eve to New Years Day. And it would need the perfect soundtrack.

THE RESULT: Given the extremely tight turnaround, Groove Guild met with the team in pre-pre production to talk about music and options — from licensing known songs, to producing a contemporary cover, to crafting an original score. In this early creative session, an original piece written for the project by Groove Guild resident composer Jon Notar became the stand-out favorite, and moved forward as the working soundtrack.

We pre-scored to storyboards and delivered multiple arrangements of the track and mix to allow for variables in the footage and overall intensity of the piece. Groove Guild was standing by and ready to tweak music on the day of the production, but never got a call. The team had everything they needed to take the project final and online by the afternoon of January 1. The film quickly racked up over a million views and was named Adweek’s “Ad of the Day” on January 2.