AGENCY: Johannes Leonardo
OUR ROLE: Music supervision
THE STORY: When Google Maps launched on the iPhone it was big news and Groove Guild was challenged to find the perfect song to tell the story. We went in with the thought of finding a song with the lyrical theme of being “back” and dug up the old classic “Back Into My Life Again” by Spencer Davis Group. We felt we hit a home run and so did the agency. The song was perfectly edited to picture after we re-recorded 2 bars of the original master in order to fit picture. What we came to learn is that the Maps app was not “back” but it was “here.”
It was back to the drawing board to find the perfect song with the key word “here.” We ultimately landed on the song “Here We Go Now” by The Hundreds and Thousands. Ten million views later…the rest is history.