The Real Cost "Straw City", "Hacked", "Gift"

AGENCY: FCB New York

OUR ROLE: Music Supervision, Music Production

THE STORY:This is the third multi-spot package we’ve music supervised for The Real Cost campaign on behalf of FCB New York. The three cinematic films that make up their latest effort — “Gift,” “Hacked” and “Straw City” — are sure to be some of the most impactful spots yet.

As music supervisors, we oversaw the music creative process between the agency and all music vendors from the idea and resource selection stage through to final music and sound design delivery as well as final mix. Pull composed the original music and sound design on “Hacked” and “Straw City,” while Stimmung handled original music and sound for “Gift.”

Our role as FCB’s music supervisor across all three campaigns covers not only the creative music production and audio post (recording VO and mixing all the spots for test), but also all music business administration duties, working closely with the agency’s business affairs department to handle contracts and payments. This frees the agency up to handle the heavy lifting involved in all other aspects of the production, which has been exceptional on all of The Real Cost work.

Music and sound plays a huge role in these films, helping greatly to create an eerie, foreboding and even disturbing atmosphere that not only supports but helps to elevate the overall creative vision. For example, check out “Straw City” above!

 

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