Agency: DDB Chicago
Our Role: Music Supervision
The Story: Music plays a major role in the latest commercial for State Farm, titled “Truck," created by DDB Chicago. This spot needed a true soundtrack, and Groove Guild was tapped to handle music supervision duties.
"Truck” tells the story of a modern day working man riding the bus to and from his factory job until one day he can finally buy the truck he's always wanted. Groove Guild’s search turned up the gritty yet heartfelt track “Break My Bones” by Scottish singer/songwriter John Taylor. The song perfectly captures the spirit of determination and strength of character that our hero embodies…and that voice!