Trip Advisor "Learning To Book"

  • Posted By: Paulriggio
  • Posted In:
  • July 23, 2015

Agency: Johannes Leonardo

Our Role: Original Music

The Story: This charming campaign of spots for Trip Advisor stars a determined Boston Terrier who trains himself how to bark the word “Book!” and gets whisked away on a fabulous Caribbean vacation. The original score produced by Groove Guild helps to tell this story in :30 and :60 spots that are airing all over the world.

Groove Guild produced an impressive roster of talent to explore a number of music directions — from over-the-top orchestral film score drama (which was hilarious) to contemporary indie swagger, and various shades in between.

Ultimately there were two directions chosen to go final on the :30s, only one of which was chosen to score the :60 you see here. Minimal acoustic percussion and keys with some heavy bass bring the attitude and the cute together as our hero barks his way to an awesome beach vacation!