TRUTH “Bring It To Zero”

AGENCY: Nickelodeon Creative Advertising

OUR ROLE: Original Music, Sound Design, Audio Post

THE STORY: Nickelodeon star Sydney Park walks us through eras of outdated technologies to demonstrate the similarly outdated-ness of teen smoking in this new TRUTH TV/web spot. A cool custom soundtrack was needed to help drive Park’s message to its mobilizing conclusion: “we can be the generation that ends smoking.”

THE RESULT: Working with the wonderful team at Nickelodeon is always a blast, and on this project we got to bring a full scope of music and sound services to the table — providing the original music score, sound design and final mix for the :30 and 3x Vine videos.