Diet Coke / Coca-Cola Lite "Anthem"

AGENCY: Johannes Leonardo

OUR ROLE: Music Supervision, Music Production

THE STORY: From the cinematography, to the inspiring visuals and the thought-provoking tag line — “Choose LOVE over Like” — everything about this spot was meticulously conceived and executed. So, it goes without saying that the music had to be exceptionally perfect…no pressure! This was a job that required us to run parallel paths on multiple levels. From producing original music with some of the world’s most respected music houses, composers and artists, to searching high and low for that perfect song, Groove Guild pulled out all the stops leaving no stones unturned along the way.

THE RESULT: The magic happened in the form of the soon to be mega hit “Love Me Again” by UK artist John Newman. It simultaneously captures the epic emotion of the spot, lyrically supports the overall message and pairs the brand with a breaking song/artist from which the brand can draw equity. Boom! We were in “LOVE!”

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