Paul Riggio | Groove Guild

Paul Riggio

Partner, Creative Director

Paul is a multi-instrumentalist with a degree from the world-renowned Berklee College of Music. A summer internship in 1996 led to Paul landing his first spot for an Audi campaign and as the saying goes, the rest is history.

Over Paul’s 17 year musical career he has held a variety of positions while working his way up the ladder including Engineer, Producer, Sound Designer, Composer and Creative Director. In 2005 he launched his own shop, So Loud Music, where he has created music for some of the world’s biggest brands including American Express, BMW, Verizon, LG, MasterCard and Smirnoff. In 2009, Paul merged his love of music and technology to create the cutting edge music for advertising platform