OUR ROLE: Original Music, Original Song
22squared wanted traditional Italian Opera in the spirit of Verdi for their latest spot for the Southeast’s best supermarket, PUBLIX. And we were all over this idea! Our Italian speaking Creative Director Paul Riggio wrote the music and lyrics to the joyful piece, “La Vita Bella”, and singer Michael Zegarski leant his hearty baritone vocal. It was a beautiful thing!