Agency: Johannes Leonardo
OUR ROLE: Music Production
“Rocket” is the inaugural spot of Johannes Leonardo’s 8-spot campaign for brand-new Canadian insurance company, Sonnet. And it is, perhaps the most optimistic spot in a campaign that’s all about optimism. Voiced by the one-and-only Michael J. Fox, “Rocket” depicts the most epic display of national optimism in full-blown cinematic fashion, and gets an equally cinematic treatment on the music side.