Truth & American Legacy "Obsolete" | Groove Guild

Truth & American Legacy "Obsolete"

About The Project: 

Agency: Nickelodeon Creative Advertising

OUR ROLE: Original Music, Sound Design

The idea behind this campaign: Just like payphones, smoking is becoming obsolete. To illustrate this point, Truth paired street art with ringing pay phones that are never answered. Groove Guild was tapped to sound design and score the :30 spot and a longer-form “Making of” documentary about the campaign.

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