TRUTH "Bring It To Zero" | Groove Guild

TRUTH "Bring It To Zero"

About The Project: 

Agency: Nickelodeon Creative Advertising

OUR ROLE: Original Music, Sound Design, Audio Post

Nickelodeon star Sydney Park walks us through eras of outdated technologies to demonstrate the similarly outdated-ness of teen smoking in this new TRUTH TV/web spot. A cool custom soundtrack was needed to help drive Park’s message to its mobilizing conclusion: “we can be the generation that ends smoking.”

Read the full story