30 | Groove Guild

30

Chrysler "Proud"

Agency: Wieden + Kennedy

OUR ROLE: Music Supervision, Original Music

The Story: W+K wanted some muscular music for their latest batch of Chrysler spots, which take us into the factory and all the way under the hood of the all-new 2015 Chrysler 200. Groove Guild led the charge to find or create said soundtrack, engaging a number of artists and composers to roll up their sleeves and rock up some energizing and epic entrance music to introduce the 200.

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Diet Coke / Coca-Cola Lite "Anthem"

AGENCY: Johannes Leonardo

OUR ROLE: Music Supervision, Music Production

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Trident "The Chew Life"

Agency: Johannes Leonardo

OUR ROLE: Music Production

The Story: With our agency music producer hats on, Groove Guild tackled both original and licensable music exploration for this awesome campaign. The goal: to beat a favorite but impossible-to-license song!

We produced a number of original directions, ultimately bringing in boutique music collective Ski Team to make a perfectly badass original song to vibe with the unexpected (and superbly shot) characters in this otherwise silent :60.

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AOL "GATHR"

AGENCY: McCann

PRODUCTION: Nexus Films-Smith and Foulkes

OUR ROLE: Agency music production, music supervision, original music production & sound design

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Google "Maps"

AGENCY: Johannes Leonardo

OUR ROLE: Music supervision

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Bacardi "Oakheart"

AGENCY: Johannes Leonardo

OUR ROLE: Agency music production, music supervision, scored song

THE STORY: Find the perfect song for the global launch of a new product on behalf of the mega brand that is Bacardi. After an exhaustive search by our very own Al Risi, he landed on a song that was loved by the agency.

THE CHALLENGE: It didn’t quite hit all the score points the client really wanted it to hit.

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Diet Coke / Coca-Cola Lite "Black Dress"

  • Posted By: Paulriggio
  • Posted In: Case Study
  • February 26, 2015
  • 0 Comments

Agency: Johannes Leonardo

OUR ROLE: Music Production, Original Music

The Story: A companion spot to Diet Coke / Coke Lite “Anthem,” “Black Dress” went through a similarly rigorous music production process which had Groove Guild exploring both original and licensed music.

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