Anti-Smoking | Groove Guild

Anti-Smoking

TRUTH “Bring It To Zero”

AGENCY: Nickelodeon Creative Advertising

OUR ROLE: Original Music, Sound Design, Audio Post

THE STORY: Nickelodeon star Sydney Park walks us through eras of outdated technologies to demonstrate the similarly outdated-ness of teen smoking in this new TRUTH TV/web spot. A cool custom soundtrack was needed to help drive Park’s message to its mobilizing conclusion: “we can be the generation that ends smoking.”

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