Commercial | Groove Guild

Commercial

Fisher-Price "Wishes For Baby"

AGENCY: Weber Shandwick

OUR ROLE: Music Production, Original Music

THE STORY: “Wishes for Baby” is a short film that captures the excitement around some of the first babies born around New Year’s, all over the world — with real mothers offering their wishes while holding their babies for the first time. In addition to loving this concept, we were also excited by the challenge: the film would be shot, edited and delivered over 24 hours from New Years Eve to New Years Day. And it would need the perfect soundtrack.

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State Farm "Hans & Franz" & "Richmeister"

AGENCY: DDB Chicago

OUR ROLE: Music Production, Music Supervision, Original Arrangement

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Coke "Happiness Starters"

AGENCY: DAVID

OUR ROLE: Music Supervision

THE STORY: This inspiring spot is about people having the power to change the world. Groove Guild was brought in to find the perfect song to echo and elevate this message, while underscoring Coke’s commitment to sustainability programs worldwide.

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Chrysler "Proud"

Agency: Wieden + Kennedy

OUR ROLE: Music Supervision, Original Music

The Story: W+K wanted some muscular music for their latest batch of Chrysler spots, which take us into the factory and all the way under the hood of the all-new 2015 Chrysler 200. Groove Guild led the charge to find or create said soundtrack, engaging a number of artists and composers to roll up their sleeves and rock up some energizing and epic entrance music to introduce the 200.

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Diet Coke / Coca-Cola Lite "Anthem"

AGENCY: Johannes Leonardo

OUR ROLE: Music Supervision, Music Production

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Trident "The Chew Life"

Agency: Johannes Leonardo

OUR ROLE: Music Production

The Story: With our agency music producer hats on, Groove Guild tackled both original and licensable music exploration for this awesome campaign. The goal: to beat a favorite but impossible-to-license song!

We produced a number of original directions, ultimately bringing in boutique music collective Ski Team to make a perfectly badass original song to vibe with the unexpected (and superbly shot) characters in this otherwise silent :60.

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AOL "GATHR"

AGENCY: McCann

PRODUCTION: Nexus Films-Smith and Foulkes

OUR ROLE: Agency music production, music supervision, original music production & sound design

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Google "Maps"

AGENCY: Johannes Leonardo

OUR ROLE: Music supervision

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Bacardi "Oakheart"

AGENCY: Johannes Leonardo

OUR ROLE: Agency music production, music supervision, scored song

THE STORY: Find the perfect song for the global launch of a new product on behalf of the mega brand that is Bacardi. After an exhaustive search by our very own Al Risi, he landed on a song that was loved by the agency.

THE CHALLENGE: It didn’t quite hit all the score points the client really wanted it to hit.

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Diet Coke / Coca-Cola Lite "Black Dress"

  • Posted By: Paulriggio
  • Posted In: Case Study
  • February 26, 2015
  • 0 Comments

Agency: Johannes Leonardo

OUR ROLE: Music Production, Original Music

The Story: A companion spot to Diet Coke / Coke Lite “Anthem,” “Black Dress” went through a similarly rigorous music production process which had Groove Guild exploring both original and licensed music.

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