Lyrics | Groove Guild


"Bold Is..."

AGENCY: 22 Squared

OUR ROLE: Music Production, Original Music, Songwriting

THE STORY: This anthemic, musically driven :60 spot was created as part of a Toyota Facebook campaign produced by 22squared. The campaign — which encompassed :60 and :30 spots and a variety of short-form videos targeting different demographics — played off the concept of all the different things that “Bold Is…” in the context of everyday life.

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Coke "Happiness Starters"


OUR ROLE: Music Supervision

THE STORY: This inspiring spot is about people having the power to change the world. Groove Guild was brought in to find the perfect song to echo and elevate this message, while underscoring Coke’s commitment to sustainability programs worldwide.

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Jamaica Tourism "The Bobsled Song"


OUR ROLE: Agency Music Production, Original Song

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Trident "The Chew Life"

Agency: Johannes Leonardo

OUR ROLE: Music Production

The Story: With our agency music producer hats on, Groove Guild tackled both original and licensable music exploration for this awesome campaign. The goal: to beat a favorite but impossible-to-license song!

We produced a number of original directions, ultimately bringing in boutique music collective Ski Team to make a perfectly badass original song to vibe with the unexpected (and superbly shot) characters in this otherwise silent :60.

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Google "Maps"

AGENCY: Johannes Leonardo

OUR ROLE: Music supervision

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Tic Tac "Pop Open Fun"

  • Posted By: Paulriggio
  • Posted In: Case Study
  • February 26, 2015

AGENCY: Noise Digital


OUR ROLE: Original song, sound design

THE STORY: Sarofsky created a surreal environment where the Tic Tac takes us on an exciting journey that literally transforms one object to another right before our eyes. The world itself also takes on characteristics of the flavor…cool, minty and fresh, which was a great direction for us to develop a visual style around.

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