Original | Groove Guild

Original

Fisher-Price "Wishes For Baby"

AGENCY: Weber Shandwick

OUR ROLE: Music Production, Original Music

THE STORY: “Wishes for Baby” is a short film that captures the excitement around some of the first babies born around New Year’s, all over the world — with real mothers offering their wishes while holding their babies for the first time. In addition to loving this concept, we were also excited by the challenge: the film would be shot, edited and delivered over 24 hours from New Years Eve to New Years Day. And it would need the perfect soundtrack.

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Chrysler "Proud"

Agency: Wieden + Kennedy

OUR ROLE: Music Supervision, Original Music

The Story: W+K wanted some muscular music for their latest batch of Chrysler spots, which take us into the factory and all the way under the hood of the all-new 2015 Chrysler 200. Groove Guild led the charge to find or create said soundtrack, engaging a number of artists and composers to roll up their sleeves and rock up some energizing and epic entrance music to introduce the 200.

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Jamaica Tourism "The Bobsled Song"

AGENCY: FCB

OUR ROLE: Agency Music Production, Original Song

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Dove "Dove Patches"

Agency: DAVID

OUR ROLE: Music Production

The Story: As the followup to Dove’s award-winning short film, “Real Beauty Sketches” — one of the most viral ad videos of all time — the stakes were high on “Dove Patches,” both for DAVID and for Groove Guild as the Music Producers on the project.

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Trident "The Chew Life"

Agency: Johannes Leonardo

OUR ROLE: Music Production

The Story: With our agency music producer hats on, Groove Guild tackled both original and licensable music exploration for this awesome campaign. The goal: to beat a favorite but impossible-to-license song!

We produced a number of original directions, ultimately bringing in boutique music collective Ski Team to make a perfectly badass original song to vibe with the unexpected (and superbly shot) characters in this otherwise silent :60.

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AOL "GATHR"

AGENCY: McCann

PRODUCTION: Nexus Films-Smith and Foulkes

OUR ROLE: Agency music production, music supervision, original music production & sound design

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Diet Coke / Coca-Cola Lite "Black Dress"

  • Posted By: Paulriggio
  • Posted In: Case Study
  • February 26, 2015
  • 0 Comments

Agency: Johannes Leonardo

OUR ROLE: Music Production, Original Music

The Story: A companion spot to Diet Coke / Coke Lite “Anthem,” “Black Dress” went through a similarly rigorous music production process which had Groove Guild exploring both original and licensed music.

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Tic Tac "Pop Open Fun"

  • Posted By: Paulriggio
  • Posted In: Case Study
  • February 26, 2015
  • 0 Comments

AGENCY: Noise Digital

ANIMATION: Sarofsky

OUR ROLE: Original song, sound design

THE STORY: Sarofsky created a surreal environment where the Tic Tac takes us on an exciting journey that literally transforms one object to another right before our eyes. The world itself also takes on characteristics of the flavor…cool, minty and fresh, which was a great direction for us to develop a visual style around.

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