OUR ROLE: Music Supervision
THE STORY: This inspiring spot is about people having the power to change the world. Groove Guild was brought in to find the perfect song to echo and elevate this message, while underscoring Coke’s commitment to sustainability programs worldwide.Read More
Agency: Johannes Leonardo
OUR ROLE: Music Production
The Story: With our agency music producer hats on, Groove Guild tackled both original and licensable music exploration for this awesome campaign. The goal: to beat a favorite but impossible-to-license song!
We produced a number of original directions, ultimately bringing in boutique music collective Ski Team to make a perfectly badass original song to vibe with the unexpected (and superbly shot) characters in this otherwise silent :60.Read More
AGENCY: Johannes Leonardo
OUR ROLE: Agency music production, music supervision, scored song
THE STORY: Find the perfect song for the global launch of a new product on behalf of the mega brand that is Bacardi. After an exhaustive search by our very own Al Risi, he landed on a song that was loved by the agency.
THE CHALLENGE: It didn’t quite hit all the score points the client really wanted it to hit.Read More
AGENCY: Noise Digital
OUR ROLE: Original song, sound design
THE STORY: Sarofsky created a surreal environment where the Tic Tac takes us on an exciting journey that literally transforms one object to another right before our eyes. The world itself also takes on characteristics of the flavor…cool, minty and fresh, which was a great direction for us to develop a visual style around.Read More