Underscore | Groove Guild

Underscore

Fisher-Price "Wishes For Baby"

AGENCY: Weber Shandwick

OUR ROLE: Music Production, Original Music

THE STORY: “Wishes for Baby” is a short film that captures the excitement around some of the first babies born around New Year’s, all over the world — with real mothers offering their wishes while holding their babies for the first time. In addition to loving this concept, we were also excited by the challenge: the film would be shot, edited and delivered over 24 hours from New Years Eve to New Years Day. And it would need the perfect soundtrack.

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Chrysler "Proud"

Agency: Wieden + Kennedy

OUR ROLE: Music Supervision, Original Music

The Story: W+K wanted some muscular music for their latest batch of Chrysler spots, which take us into the factory and all the way under the hood of the all-new 2015 Chrysler 200. Groove Guild led the charge to find or create said soundtrack, engaging a number of artists and composers to roll up their sleeves and rock up some energizing and epic entrance music to introduce the 200.

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Dove "Dove Patches"

Agency: DAVID

OUR ROLE: Music Production

The Story: As the followup to Dove’s award-winning short film, “Real Beauty Sketches” — one of the most viral ad videos of all time — the stakes were high on “Dove Patches,” both for DAVID and for Groove Guild as the Music Producers on the project.

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AOL "GATHR"

AGENCY: McCann

PRODUCTION: Nexus Films-Smith and Foulkes

OUR ROLE: Agency music production, music supervision, original music production & sound design

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Diet Coke / Coca-Cola Lite "Black Dress"

  • Posted By: Paulriggio
  • Posted In: Case Study
  • February 26, 2015
  • 0 Comments

Agency: Johannes Leonardo

OUR ROLE: Music Production, Original Music

The Story: A companion spot to Diet Coke / Coke Lite “Anthem,” “Black Dress” went through a similarly rigorous music production process which had Groove Guild exploring both original and licensed music.

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